Although cross-border e-commerce is currently very popular, sellers still encounter many problems when doing so. For example, when sellers sell products on Shopee, many sellers want to know which products have the lowest return rate. But this problem is relatively big. Let’s analyze this matter in detail. What do Shopee sellers sell that has a low return rate? How to improve the closing rate?
1. If the product conversion rate is low, improvements should be made: product pictures, product introductions, product prices, or promoting products through markup purchases, multiple discounts and other marketing methods.
2. If the product traffic is low: It is recommended to increase the traffic through the following methods: product optimization, title optimization, and keyword advertising optimization.
3. If a product has many negative reviews or a high return rate: Please improve the relevance of the product pictures, titles or descriptions to the product itself, provide an accurate description of the product, and provide answers to buyers’ questions and Provide targeted explanations and guidance on incorrect usage to reduce returns.
Next, we will analyze how Shopee sellers can improve their store’s traffic conversion from two specific details.
1. Product pictures.
Product images must first comply with the dimensions given by the platform and must be high-definition. For example, Shopee allows sellers to upload up to 9 photos, each size cannot exceed 2.0mb, and the product file format is: jpg/jpeg/png.
The content of the main image is very important, such as: display of product details, combined with usage scenarios, added label discount information, product selling points, etc. Remember, if the main image is good enough, your product’s click-through rate will increase. Secondary images can often provide supplementary information or provide a detailed display of product details. In addition, the pictures must resist homogeneity and must have their own characteristics, so that the products can stand out on the display page and catch the seller’s eyes.
2. Product name.
This is the general formula for titles: brand name + product word + attribute word, selling point word + other modifiers + model.
Please note: In addition to brand words, other words can be exchanged depending on the type of product. The first five words of the title must highlight important information about the product.
Naturally, if the seller really doesn’t know how to name it, he can find the same hot-selling product and name it after the model of this product. This method is not good, but you can try it, and after using it, you need to optimize the title.
The above is an introduction to how Shopee sellers should improve their transaction rates. Shopee sellers can optimize store operations based on the above key points. Lianlian Cross-Border Payment always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.