You can refer to this standard to analyze store data. Specific store data can be viewed on the “My Performance” page in the “Store” section of the Seller Center. We can optimize the following data.
Preferred seller selection criteria for each site on the Shopee platform. We can refer to this standard to analyze store data. Specific store data can be viewed on the “My Performance” page in the “Store” section of the Seller Center. We can optimize the following data.
1. Order quantity
If the order quantity is small, the following aspects should be considered:
(1) Product selection. We need to consider whether the selected products are suitable for this market and look at the overall sales volume of similar products sold in our store. If the overall sales volume of a product on the platform is low, you should consider changing the direction of product selection.
(2) Product title. If the title contains popular keywords related to the items sold, it will be easier for buyers to see our products, thereby increasing the chance of entering the store and making a purchase.
(3) Product price. We have to consider whether the price is competitive. For products of the same category, if our products have no unique selling points that distinguish them from those of other sellers, we can only make concessions on price.
2. The minimum number of buyers who contribute to the order volume
The minimum number of buyers who contribute to the order volume is the minimum number of different buyers required to achieve the order volume. Taking the Thailand site as an example, if we want to become a preferred seller, then 100 orders must be purchased by at least 15 different buyers. There are two purposes for setting this standard. One is to prevent fraudulent orders, and the other is to encourage sellers to develop New buyers. Generally speaking, as long as the order volume is large enough, the goal of “the minimum number of buyers contributing to the order volume” can be easily achieved.
3. Order uncompleted rate
There are three main factors that cause orders to be uncompleted: First, there is insufficient inventory and the seller cannot deliver the goods; Second, the price is set incorrectly, and the seller loses too much money on delivery and refuses to deliver; Third, due to product quality problems or the seller mistakenly sends or misses the goods Issues, product damage, etc. result in buyer refunds or returns. We need to analyze the reasons for the high order uncompleted rate and take appropriate measures. For example, if a product is commonly returned or refunded due to product quality problems, we need to remove the product. Or negotiate with the supplier to improve the product, or change the supplier
4. Late shipment rate
The late shipment rate involves inventory and logistics issues
5. “Liaochia” response rate
The “Liaochia” response rate refers to the frequency of the seller’s reply to the buyer within 12 hours of receiving the buyer’s message, which is equal to the seller’s reply within 12 hours of receiving the message. The system updates the “Chat Chat” response rate at 12 noon and 12 p.m. every day.
6. Store Ratings
Store Ratings. That is, the evaluation of the store’s products by buyers who have purchased products in the store. If the store’s score is low, it will affect the buyer’s trust in the store’s products and reduce the conversion rate. The main factor that affects the store’s score is the quality of the product.