There are four key factors that must be considered before new products are put on the shelves. The purpose is to ensure that the products selected by sellers comply with the basic listing rules and ensure that the products have basic market demand. However, many new Amazon sellers are prone to making mistakes in the backend operations of listing new products because they are first exposed to the Seller Center backend and do not know how to use each function. Here are the most important and most error-prone places. Come out so that new sellers can avoid detours.
When you decide to put the selected products on the shelves, you need to prepare the copy and pictures.
The copywriting includes product title, five-point description, detailed description, and the most easily forgotten keywords. The product title is Product Name. It’s easy to misremember the location of the five-point description, keywords, and detailed description when you first put your product on the shelves.
The location of the front page corresponding to the product title and five-point description.
The detailed description page is at the bottom. No screenshots are shown here. The key point here is that all products should be put on the shelves in variants. Even if your product does not have changes in color, size, etc., this needs to be the case. To facilitate future management.
What the arrow points to is the variant relationship, and then select the characteristics of the corresponding product in Select. There are three benefits to using the variant relationship to list products.
(1) Maximize buyer reviews. Amazon will merge similar products into a single main product page. If there are 5 products on the new listing, Amazon will consolidate the main pages for those products. Since the amount of information on your page is very large, when buyers search for products, Amazon will prioritize those with a large amount of information at the top over those with a small amount of information. Variations maximize all your comments. For example, there are identical ballpoint pens in three colors: red, yellow, and blue. No matter which color ballpoint pen the buyer buys, the comments left by the buyer will be displayed on one page.
(2) Consumers have more choices, the purchase probability will increase, the conversion rate will increase, and attracting consumers can guide traffic. If you can’t attract consumers, where will the traffic come from? The so-called traffic diversion is to attract consumers.
(3) Amazon will rank listings with variations higher. If a seller has a product that has no variations, and other sellers have variations, Amazon will rank the listing with relatively more product attributes in front of the other listings.
This is because your Listing has more choices, which can give buyers a better shopping experience. It not only gives this Listing an advantage in ranking, but also increases the click-through rate of the product and improves product conversion. Rate.