There are many ways to select products, and product selection based on the platform cannot avoid the competitors that sellers must pay attention to every day. As the saying goes, competitors are our best teachers.
Whether you are a new Amazon seller or an old seller who has been engaged in cross-border e-commerce for many years, every seller should pay attention to and understand the situation of competitors. As a qualified Amazon operator, every day One of the job contents is to pay attention to the “actions” of competitors.
What are these “actions”? They are listed below.
(1) Comparison between competitors’ product rankings and my product rankings.
(2) Whether the competitor’s product reviews are growing.
(3) The specific location where competitors’ product advertisements are located.
(4) Whether competitors’ products have participated in flash sales recently. (5) Whether competitors’ stores have new products on shelves.
(1)-(4) are “reconnaissance activities” for the seller’s own existing products, while (5) is about product selection through competitor stores in this section. This method is very simple to operate. You only need to pay attention to the product status of competitor stores every day.
To view the method, the number 1 refers to the brand name, and the number 2 refers to the store name.
Sellers should pay more attention to their competitors’ stores and clearly distinguish between stores and brands. It is recommended to check at least 10 competitor stores every day. After clicking on the store name. There is a “Ask a Question” button, because Amazon does not encourage sellers to contact each other, so many sellers do not know how to contact other sellers. Click the “Ask a question” button to contact them via email.
Click “Products” to view all products in the seller’s store.
The circled area means that the seller has a total of 92 products for sale, and 24 Listings are displayed on one page. Save the website link pointed to by arrow 1, copy and paste it into a Word document. Then, insist on looking at his store’s products at a certain time every day. If there are new products, you can follow up on the store’s new products. At least 10 such excellent stores must be saved, and the number of Feedbacks in the store must be more than 50.
The product pointed by arrow 2 is the best-selling product in the seller’s store. The best-selling product in all sellers’ stores will be in the first position on the left of the first page.
Big sellers in the industry will conduct more dimensional market research when selecting products. In addition to platform-based analysis, they will first use external data to predict a product and market, and then Decide whether to launch this product. If small sellers can often browse the products of large sellers in the industry and observe the launch of their new products, it will be easy to obtain information as soon as these excellent sellers launch new products. Based on the new information of big sellers and conduct market research on these products, this kind of research can easily put you on the same starting line as the big sellers.