What sellers have to do every day is to put new products on the shelves, but they do not upload new products casually. If you put products on the shelves without placing orders and without a market, it is a waste of the seller’s precious time. In Chapter 5, we talked about many product selection methods, all of which are platform-based. It is also the most reliable product selection method at present. The core of it is to select products that the platform likes.
Please remember, it is a product that the platform likes, not a product that you like, let alone a product that your boyfriend or girlfriend likes, let alone a certain product that others say is good. As a shopping website, Amazon’s essence and core business is big data. It has collected a large amount of buyer data over the years. Products with more clicks and high conversion rates are the products that buyers like, and they are also the products that the platform likes.
However, as an American company, Amazon has always inherited the characteristics of American companies and will not release too much data to third-party sellers. Therefore, the following 4 key factors must be considered before putting the product on the shelves.
First, the search results must be less than 50,000.
We searched for results for iPhone Case.
I was surprised when I saw this. In fact, there were millions of search results for mobile phone accessories products before. Amazon is constantly optimizing its shopping experience. If the search results show over 50,000, it is enough for buyers to eliminate this product.
Second, the number of reviews in the Best Sellers ranking of the search results cannot be too many. Let’s search for the previously recommended product iPhone Case.
The arrows point to the top 3 in this category. The overall number of reviews is very large, indicating that the products in this category are generally very mature. Old sellers have already established a fixed product ranking position, which is not suitable for new sellers. enter.
Third, Review overall star rating.
Also use the search results above.
Most product reviews are 4 stars or above, indicating that the product is of good quality. At the same time, each product also has reviews below 4 stars.
Then, we should take a closer look at the reasons for negative reviews. View 1-star and 2-star negative reviews where the arrow points.
The specific situation of each review will be displayed at the bottom of the product details page. We look at the specific quality problems of a product, click on the 1-star and 2-star negative reviews to analyze, and draw the overall conclusion. Feedback can be given to the factory to improve the existing shortcomings of the product and improve customer satisfaction.
In this way, your products will be more competitive in the market. Fourth, in which ranking positions does the product appear?
Still using iPhone Case as the case, Best Sellers search results.
If the product waterproof mobile phone case appears in Best Sellers and Most Wished ForMost Gifted, then this product can be listed in the final list of product selections, even if it does not appear in three places at the same time, as long as it appears in two of them Appearing everywhere at the same time is also worth developing. As mentioned at the beginning of this section, you must choose products that the platform likes.
The products that appear in these common rankings must be what new sellers need to pay attention to
There are definitely more dimensions to selecting products, but if these dimensions are not grasped well, Then there will be big problems. New sellers need to do the basics.