Uploading new products is one of the basic skills of a seller and is the basis of all operations. There are two ways to upload products: follow-up sales and self-build. We use manual uploading of new products in the background as an example.
1. Follow the sale
Click “Inventory” → “Add New Product” in the backend of the Seller Center.
You can fill in the product name or ASIN code of the product to be uploaded in the circle area. Product names can be filled in in English, Japanese and other languages. The ASIN code is the unique identifier corresponding to a single product on the Amazon platform.
Fill in the corresponding product name, such as pet toys, and click the “Search” button.
There will be many products related to pet toys. Remember to choose products that are exactly the same as your own before you can sell them. Otherwise, it is a violation. Click the “Show product variations” button. If “Sell this product” appears, it means you can sell this product. If “requires publishing restrictions” appears, it means that the product is owned by the brand and must be authorized by the brand before it can be sold.
Follow-up selling is the most unique aspect of the Amazon platform. Currently, many big brands authorize other dealers to carry out sales in the form of follow-up selling. For new sellers who are new to the platform, following sales is a basic operating skill that must be mastered proficiently.
2. Self-built
Click “Inventory” → “Add New Product” in the Seller Center backend.
Different from follow-up sales, you need to click “Create new product information”.
This step requires creating a product category. You can directly search for the product name in the text box pointed to by the number I. For example, enter pet toys and click the “Search Category” button, and the system will provide several different subcategories for you to choose from. Or in the “All Product Categories” pointed to by number 2, follow the major category product names and search for the sub-category names of the corresponding products.
Click the “Select” button to enter the product details editing page.
On the product details editing page, click the Advanced View button so that the product information will be more complete. Select “UPC” in “Product ID”, UPC is the unified product code.
All fields from numbers 1 to 8 need to be filled in, especially the areas with asterisks. Finally, click the Save and finish button below. Here we only talk about some very important points, and the rest can be filled in according to the product details.
There is a trick when filling in the Variations section: Variations (variations) refer to the variation relationship of the product, similar to how Taobao allows buyers to choose sizes and colors. Even if your product only has one color and no size, it is still recommended that sellers upload all products using Variations. Because Variations’ products give buyers more choices, they will enjoy better page rankings on the Amazon platform and make it easier for sellers to edit and update product information.
The Images section is product pictures
Pictures are a very important part of a Listing, and the platform has corresponding requirements. Product pictures need at least 7 high-definition pictures, no more, otherwise the buyer’s experience will be affected. The main image must be on a white background and cannot have any text or LOGO. However, the text and LOGO that come with the product can be included. Product size must account for more than 85% of the main image. The other 6 pictures are required product function diagrams, dimension diagrams, scene diagrams, etc. The pixels of the main image must be above 1000x1000px, so that the zoom function can be enabled when the mouse pointer is placed on the image. The English description is the picture requirement.
Click the Listing shown in the Description in Figure 4.18 to correspond to the five-point description of the buyer’s page and the filling position of the backend keywords.
When uploading products in a self-built way, all the areas that need attention and are easy for new sellers to make mistakes have been marked. I hope readers can learn the key points.