As mentioned at the beginning of this book, cross-border e-commerce has evolved from traditional foreign trade. Cross-border e-commerce relies on product selection for 70% and operation for 30%. If you have good products, it is not only half the battle, but also half the battle. And it is much ahead of other sellers. Cross-border e-commerce has gone through a brutal growth period from 2012 to 2016. Now there are many big sellers, or small and beautiful but amazingly profitable successful sellers who have gone through that process. From the perspective of age group, the “post-80s” and “post-90s” account for a considerable part, especially among the new sellers after 2017, the “post-90s” account for a large proportion. The “post-90s” group is currently also the most popular video A loyal user of social app Douyin, Douyin uses costume changes, music synchronization, lip-syncing, etc. to make interesting content quickly popular and become viral.
From the perspective of the development of the entire Internet e-commerce, China’s Internet e-commerce development has surpassed the United States and currently ranks first in the world. This can be confirmed in Jack Ma’s many public speeches. Even Chinese overseas can deeply feel the economic prosperity of their motherland. Douyin is a very potential mobile Internet product in social situations and has begun to internationalize.
Douyin has become the most downloaded app in the Japanese App Store. Tik Tok, the Japanese version of Douyin. This is a great benefit for cross-border export e-commerce sellers. China’s Internet e-commerce has reference significance around the world. Similarly, Douyin’s successful marketing cases in the domestic social e-commerce field are also worth learning from. The development of domestic e-commerce platforms such as Taobao and Tmall has been quite mature. Taobao is currently extremely competitive and traffic is very scarce and expensive. It has been almost 20 years since my country’s Internet e-commerce started in 2001. The Internet ecosystem has entered the content era, that is, the UGC (User Generated Content) era.
Some of the more popular music on Douyin has also generated explosive orders in Taobao and Tmall stores.
A very ordinary sunflower toy with a battery-powered player inside. However, directly save the 120 most popular music on Douyin, and then let some beautiful “ladies” on Douyin act coquettishly, and it will become the same music as Douyin.
The Douyin rabbit ear toys that have attracted much attention before.
This is the 520 Douyin marketing campaign carried out by very smart and marketing-savvy sellers on Tmall.
There are already cases in China where Taobao and Tmall sellers have achieved huge sales through Douyin, and Douyin has also become a phenomenon-level app in Japan, so Douyin is likely to become a new traffic-draining tool in the Japanese market.
This is of great reference for cross-border e-commerce sellers, especially Amazon’s export cross-border e-commerce sellers.
On Amazon Japan, we have discovered some leading Chinese sellers, such as the same pan on Douyin.
There is also the same sunflower toy on Douyin.
Although this seller is not very professional and many pictures and texts are in Chinese, he can feel that huge business opportunities are coming.
Among the Japanese users of Douyin, 85% are under the age of 28, and the core Internet celebrities and users are basically “post-95s” and “post-00s”. At present, some of the more mature off-site traffic drainage methods in cross-border e-commerce are to find Internet celebrities on YouTube and Facebook to do video reviews, and they are all very vertical Internet celebrities in related product fields. Now, as Tik Tok continues to be popular in Japan, even the two most famous Japanese YouTube celebrities, Hikakin and Fischer’s, have also made Tik Tok related videos.
Cross-border e-commerce sellers can find ways to make these two Internet celebrities become off-site flash sale resources for their products. This is also what Douyin overseas version brings to cross-border e-commerce sellers by using social e-commerce. Drainage channels for popular products.