The global economy continues to be sluggish, with sluggish growth in Europe, the United States, and Japan; countries that rely on resource exports, such as Venezuela, Russia, and Brazil, have even fallen into recession; and the economies of war-torn third world countries have been shrinking. Under the crisis, foreign trade has been hindered, and my country’s small and medium-sized enterprises have been looking for new ways to promote and sell products and trade channels. E-commerce, with its low-cost and high-efficiency characteristics, has become the first choice for the transformation of small and medium-sized enterprises.
According to statistics, with commodity prices falling and external demand sluggish, my country’s import and export “double decline” trend continued in 2015. However, the scale of foreign trade based on cross-border e-commerce retail continued to expand. In 2015, my country’s imports The transaction scale of the cross-border e-commerce industry is expected to be approximately 760 billion yuan, a year-on-year increase of 43%. The proportion of export retail transactions in foreign trade e-commerce has increased from 2% in 2010 to 8%. The average annual growth rate of transaction volume in the past five years has been CAGR of 35%. In 2016, the transaction scale is expected to exceed 1 trillion yuan. During the same period, the average annual growth rate of traditional import and export trade has dropped to freezing point. Cross-border e-commerce will become a new growth in my country’s foreign trade. point.
At present, difficulties in the development of my country’s foreign trade still persist. According to customs statistics, in 2015, my country’s total import and export value of goods trade was 24.59 trillion yuan, down 7% from 2014, of which exports fell by 1.8% and imports fell by 13.2%. The total export value of seven major categories of labor-intensive products, including textiles, clothing, bags, footwear, toys, furniture, and plastic products, was 2.93 trillion yuan, a decrease of 1.7%, accounting for 20.7% of the total export value.
For example, bilateral trade with the EU and Japan dropped by 7.2% and 9.9% respectively. According to data from the Ministry of Commerce, there were more than 200,000 cross-border e-commerce companies in my country in 2014, and there were more than 5,000 platform companies. In 2016, foreign trade fell by 0.9% overall compared with 2015, and exports fell by 2%. Trade protection in developed markets is on the rise. Coupled with exchange rate imbalances, the future situation will remain severe, and imports will increase slightly driven by consumer demand.
In the past five years, my country’s total import and export value has increased very little, but the transaction volume of cross-border e-commerce has increased by 200%, which can be described as growth against the trend. In recent years, the proportion of China’s Internet economy in GDP has continued to rise, reaching 7% in 2014, surpassing the United States and becoming the world’s largest e-commerce market; in 2018, China’s e-commerce market is expected to account for half of the global e-commerce market. The above factors, coupled with China’s status as the largest trading country and its rapidly growing middle class and market consumption capacity, will lay a solid foundation for China to maintain its leading advantage in the development of global cross-border e-commerce.
According to statistics, private consumption contributed 32% to GDP growth from 2005 to 2010, and this figure climbed to 41% from 2010 to 2015, becoming an important force driving China’s economic development. The “new troika” in China’s consumer market are: upper middle class and wealthy class consumers, new generation consumers and online shopping. Today’s world trade environment is undergoing complex changes. The world economy is slowly recovering, development is diverging, and trade protection, international trade patterns and multilateral trade rules are undergoing profound adjustments.
Recently, Europe and the United States are planning to formulate new international trade rules, regain the dominance of international trade, promote economic recovery through TPP and TTIP, share the growth dividends of emerging economies in the Asia-Pacific region, and increase their investment in this region. export orientation and reshape the international trade pattern. Therefore, we must actively grasp the macro-strategic orientation. Cross-border e-commerce is the general trend and creates huge development opportunities for international logistics. The RMB is becoming less and less valuable domestically, but more and more valuable abroad. This is a double strangulation for cross-border e-commerce.