For Amazon sellers, if they do not master the skills of writing reviews, they may be found by Amazon and their store will be blocked. Therefore, this article will introduce the steps and precautions for sellers to write reviews on Amazon in the United States.
1. There should be a selling point in the comments.
The ultimate goal of a seller is to sell something, so when writing a review, ensuring the buying point of the product itself is the top priority.
Amazon has introduced many policies related to reviews, and what is the purpose of the current early reviewer program? It is to encourage everyone to write down their true experience of the product, so that other buyers can have a reference before doing X. Therefore, when writing a review, you must highlight the selling points of the product.
You can comment on the product’s design, price advantage, consistency of the product with the description, delivery speed and logistics timeliness, packaging, functionality, differences with competitors, and usage effects.
2. Comments must reflect truth.
Every user hopes to have a good experience when choosing their favorite products, so the content of reviews must reflect authenticity. It can neither be exaggerated nor extremely denied. This will give people the feeling that it is a fake review. Be sure to match products, orders, services, etc.
3. Comments should be concise.
Keep comments concise and don’t tell long stories. Think about it, if you were buying products on Taobao, how much time would you spend writing content. Most of them are just these words: first, whether the product is good or not; second, whether the logistics is fast or slow; third, whether the seller’s service attitude is good or bad. Generally, if there is no pre-sales consultation, or if there is a product problem, it will not involve X.
4. Add videos and pictures to the comment content.
Comments plus pictures and videos allow buyers to see the appearance, functional effects, etc., making buyers more assured and have a more realistic experience.
Amazon strictly prohibits such things as brushing orders and brushing reviews. However, brushing comments is still a common thing for many sellers. In addition to increasing the weight of the product, comments can also make you feel better. It cannot be reflected in the selling points on the details page, so sellers need to pay attention to it.