Store positioning is something that every merchant must consider clearly before starting to open a store. Simply put, before starting to open a store, every merchant must think about what products his store sells? Why operate this type of product? What advantages do you have? In fact, this question involves the category of product selection. To be precise, it should be called category selection and industry selection.
Only when the positioning is clear in the early stage, you will know what you want and how to say it later. Different positioning, different products, and business strategies are very different. Merchants can start thinking from the following three points.
Population positioning
The positioning of the target group determines product positioning and store positioning, which will involve aspects such as gender, age, social level, hobbies, spending power, living habits, etc., as well as That is to say, who do we sell our products to? It can also be said which type of consumers our products serve. For example, if we target outdoor sports people, we can clearly know what products the outdoor sports people need. Such as sportswear, cross-country backpacks, outdoor backpacks, sports hydration, running accessories, etc.; and the most classic case: taking the positioning of women’s shoes, the brand marketing strategy is to help women solve the problem of what shoes to wear on different occasions, and derive the home Wear it for casual wear, street wear, daily wear at work, rainy day wear, party wear, business occasion wear, etc. Targeting derivative products based on crowds is a common business strategy of major brands.
ZANZEA brand product categories are centered around women’s clothing derivatives such as dresses, T-shirts, shirts, pants, jackets, jeans and other categories.