Lazada traffic source
Traffic is the basis of everything. Traffic brings exposure to the store, and only with exposure can there be conversions and transactions. So what we have to do is to understand the source of traffic, and then use our visual marketing to improve the click-through rate and conversion rate, and make full use of traffic resources.
1. Platform traffic
As merchants, the biggest source of traffic for Lazada stores is the platform itself, including but not limited to Flash Sale, Home Page, Lazada Search (search), Chat (buyer chat tool), Feed (Weitao), etc.; when we know where the platform traffic is, we can perform corresponding operations.
2. Buyer’s independent visit traffic
Refers to the traffic of buyers directly entering the seller’s product page and store. The sources of independent traffic include Direct visit (direct visit) and shopping cart. and orders, etc. What we need to do here through visual marketing is to retain buyers, close exits, and use associated marketing tools.
3. Off-site traffic
Off-site traffic is easy to understand, which is the traffic diverted from outside the site to your own store or product page, such as independent site traffic, Facebook, Youtube, Driving traffic from Instagram, Twitter, TikTok and other social, video, and live streaming platforms: The cost of traffic will only get higher and higher. As a merchant, you should find ways to retain consumers, make full use of traffic resources, increase consumers’ stay time, and improve conversion rates. .