1. Why should we improve services in minor languages?
(1) Those who use minor languages are generally emerging developing countries. As far as Southeast Asia is concerned, it has created a once-in-a-lifetime opportunity for Chinese companies to explore overseas markets. good opportunity. The 11 countries in Southeast Asia have a total population of approximately 639 million, a total GDP of US$2.58 trillion, and a total import and export volume of approximately US$2.3 trillion.
Southeast Asia is the main region for China’s trade cooperation. In this context, the promotion of small languages can be used to promote targeted promotion in these areas, thereby improving the efficiency of conversion.
(2) Although English is a common language in the world, everyone still knows and is more familiar with their own mother tongue. Therefore, promoting in small languages can shorten the distance with customers and also reflects the customer-oriented approach. Center of consciousness.
2. How to make improvements
(1) In terms of stores, we can open the chat room and click the “Ali Translation is on” link to automatically connect customers and Seller text translated into selected text.
(2) Equip with corresponding small language operation specialists. We can solve language communication barriers and localize titles and details pages by recruiting operations specialists who specialize in the corresponding minor languages.
(3) Use an outsourced customer service center. With the rapid development of e-commerce in Southeast Asia, various service providers have also joined in, including outsourcing projects for customer service in small languages. Although this solution solves the problem of reducing communication costs, the outsourced customer service does not know enough about the store’s products and cannot deeply explore potential customers.