The return problem is really a difficult problem encountered by Amazon sellers in their operations. In particular, Amazon’s updated return policy is even more unfriendly to sellers. Returns not only affect the sales conversion of the seller’s store, but also affect the store’s ranking. In serious cases, the seller may face official account suspension. So, how should sellers reduce return rates?
What Amazon sellers have to do is to eliminate all doubts that may lead to returns in their listings, and do the basic work of reducing the return rate from the product listing itself.
1. True product description.
If the seller finds that the reason for the return is inconsistent, such as “the product is inconsistent with the description”, it means that there is a problem with the text on the product page and the main product image.
Some sellers, in order to expand product sales, will write their product listings in an extravagant way. In such a situation, the possibility of being returned is very high. Since it is not consistent with the actual situation, consumers will definitely choose to return the product.
Therefore, sellers should not exaggerate the detailed content of the product, but should provide more accurate text and pictures on the web page, and clearly mark various indicators of the product to reduce the risk of returns.
2. Provide good customer service.
Customers have other problems with the product that are not mentioned in the product description. If the purchase requirements are not met, you can choose to return the product.
If consumers have questions about this product, they can choose to consult customer service. Therefore, sellers should communicate well with customer service, answer various questions at any time, and provide product purchase guidance, which will also help reduce product returns.
3. Avoid product packaging defects.
Damaged or cheap packaging will make customers question the actual price of the goods, especially when it comes to high-priced goods.
4. Avoid secondary sales of products.
Amazon will resell some customers’ items. Due to Amazon’s background logistics settings – renovation settings, after default activation, sellers need to adjust it to disabled to avoid secondary sales of returned products, which may lead to customer returns or negative reviews.
In short, when a buyer returns a product, the seller must record the reason for the return in detail and summarize it. This is very necessary for future product improvement. In addition, sellers should also note that if the seller often encounters problems not mentioned above in operation, he should consult Amazon customers as soon as possible to solve the problem, so as not to affect the normal operation of subsequent stores.