All variations enable ad campaigns. Should some with low traffic be turned off? At this time, despite poor performance, optimization is still an opportunity for sales transformation. Try to think about it from the following perspectives: Is the quote too low? Search terms not precise enough? Product details not compelling enough?
Create automated campaigns for variations alone: Automated ads can help you get traffic automatically, but when your bids aren’t competitive, the number of impressions you’ll get will be very limited. Therefore, you can create separate automatic advertising campaigns for these underperforming ASINs, increase keyword bidding appropriately, observe for two to three weeks, and monitor whether traffic increases. If the flow increases, it means you have found the cause; if there is still no obvious change, you need to take the next step.
Create a manual ad group: If the traffic is still low after raising the bid, you need to filter out keywords that can represent the characteristics of these variables from a search term, and then create a manual ad group to further monitor Traffic changes.
If the above two problems are eliminated on the optimal product details page, it may be that the product details page is not attractive enough and needs further optimization. Advertising campaigns are enabled for all variations. Partial traffic is particularly high. How to take advantage of it?
Open bidding + function, outstanding performance: According to search terms and keyword reports, open the bidding + function of keywords with excellent performance to obtain better advertising positions and obtain higher sales conversion rate.
Use precise matching to obtain more conversion opportunities: monitor the exposure of Top of Search through location reports, and use precise matching to improve the performance of keywords under the product details page.
Combine brand promotion with brand flagship store to drive in-store sales: open high-traffic brand promotion (original title search) for ASIN, get a prominent position on the search results page, and shoppers will click on the ad Enter your product collection page and brand flagship store.