Currently, there are two main types of services provided by EDM service providers: managed services and self-service management. Due to cost considerations, self-service management is the method chosen by most companies. Under the premise of self-service management, how should companies choose EDM service providers? The following is the experience of using Webpower:
(1) Email writing
At present, this platform mainly provides two email writing methods: one is source code writing, That is to say, you can achieve various cool functions by writing code. The other is the drag-and-drop writing method: users can simply drag and join each element together like a building block game, so that people without special training can easily write a variety of emails. .
Webpower has two email editing methods, source code editing and drag-and-drop editing, and the editing functions are relatively complete; however, the number of fixed templates provided in its background management system is relatively small.
(2) Sending emails
Sending emails is the most critical part of email marketing. No matter how exquisite the email is, it will not be delivered to the customer. All in vain. When an enterprise examines the email sending of each EDM service platform, it should judge from the following two points:
1. Contact management
Contact management is the most basic function of EDM system software. There is not much difference between some service platforms.
2. Delivery rate
Marketing and promotion emails are very easy to be judged as spam messages by ISPs (Internet technology service providers, such as Tencent Mailbox and NetEase Mailbox) when they are pushed. . The company sending the email can no longer send emails to the target company because its IP or website domain name has been put on a credit blacklist.
(3) Data analysis
For event marketing, data analysis is always the guiding light. The data mainly consists of two parts: basic information regarding email performance evaluation and recipient data. Consignee data can help companies understand their customer status more clearly, which is conducive to more targeted marketing activities in the future.
The data analysis provided by Webpower is very complete, and it is one of the few EDM service providers with cross-channel distribution services, which can help customers maintain accurate DSP advertising and marketing services.