The paid promotion services launched by Lazada include Sponsored Affliates (affiliate promotion) and Sponsored Search (search promotion, also known as through train, referred to as P4P).
Sponsored Search (search promotion)
This is an efficient and convenient promotion method that helps consumers discover your store and products in Lazada search results. This promotion method charges based on product clicks, and only charges are made after the product is clicked. The settings are as follows:
(1) Select the “Search Promotion” option in the promotion service section.
(2) Check the box to agree to the terms and start using P4P.
(3) Click the “Create your first search promotion plan” button to create a promotion plan.
(4) Fill in the basic information of this search promotion and select the product, click the “Next” button.
Only 5 products can be selected for one promotion.
(5) Select the keywords and bidding price of the product. If the keywords recommended by the system are not suitable, you can search for the keywords yourself on the search page. Click the “Submit” button to complete a search promotion.
(6) Click the “Recharge” button to ensure there is sufficient promotion account balance to start search promotion.
(7) Check the basic information of the set search promotion plan, and also check the keywords.
(8) To view the overall information on the promotion effect, you can select the “Promotion Effect” option of the promotion service.
Sponsored Affiliates (affiliate promotion)
This is a promotion method that pays according to the promotion effect, that is, merchants and promoters (i.e. affiliate promotion agencies) cooperate to promote and sell products, and An online promotion model in which commissions are paid based on actual sales of goods. The specific settings are as follows.
(1) Select the “Alliance Promotion” option of the promotion service.
(2) Click the “Set up my affiliate promotion” button.
(3) Fill in the basic promotion information and click the “Submit” button to submit.
(4) You can also set additional product commissions for some products by clicking the “Set Product Commission” button.
(5) Select the product and set the commission rate for a single product.
(6) You can check the overall effect of the promotion service.
(7) You can also view the operation log of the promotion service.