The test style is listed and optimized separately because this type of product may only have pictures but no samples. Therefore, it is impossible to upload detailed pictures/picture direct reviews/videos etc. relying on conventional operations. However, we can search for similar hot-selling products. Use relevant information about alternatives to optimize the listing interface.
Take the clothing category as an example. Assume that the operation needs to put this top on the shelves. There is no sample and no specific size. The temporary price is $15.95. So in addition to completing the basic shelving work, what optimizations can we do?
Step one: Find similar styles and make/copy their corresponding sizes.
Find similar styles in the major categories corresponding to the test products, then find the specific size charts of similar styles, and modify them appropriately (for example, the similar style is long-sleeved, and the test product we put on the shelf is short Sleeves, you need to modify the size in the sleeve column) and upload it to the newly launched test product listing.
Step 2: Save the corresponding pictures/videos of similar styles with picture/video reviews, and put them in a listing with the newly launched test category products.
When you find that a similar style has direct picture reviews/videos, you can put the similar style on the shelves together in our new listing, adjust the inventory to 0 or stop selling, and then set the price It is 120%~130% of the normal price (this step is to reduce the relative price of test products).
Step 3: Upload the review/video of the similar model with pictures to our new listing in the form of direct review, and at the same time, convert the ASIN of the similar model that has just been adjusted to 0 in self-delivery inventory to Amazon’s self-delivered product. Fulfill and then send a product to the FBA warehouse.
The former of the above two operations is to reflect the authenticity of the listing, because the pictures/videos can make customers intuitively feel that this is not a simple “test product” or a “unshipped” listing. ;The latter is to allow newly launched products to have the “prime” logo under specific search results to increase the click conversion rate. (If you just want to have the “prime” logo and don’t want the FBA inventory to be sold normally, you can delete the corresponding strain. The main image of the body, disable the display of the sub-variant)
Step 4: Complete the A+ graphic page/direct review/inventory optimization/keyword optimization/title optimization.