Introduction to business consultants
As a businessman, whether in traditional industries or e-commerce industries, you will use data analysis. For example, in traditional industries, the bosses of many cigarette shops that open near residential areas do not have data software or even ERP. However, these bosses know very well which brands of cigarettes sell well and what time of day the shop has the most customers. This is Some intangible data. In the e-commerce industry with auxiliary tools such as data analysis or ERP, data can also be turned into tangible words to help business operations. Data analysis is the general trend. If you want to be a successful seller, you must not only be sensitive enough to data, but also have reliable data sources in order to analyze the various sales status of the goods. The boss or operation staff should always keep abreast of the store’s operating status. In order to help sellers achieve data-based management, the Lazada platform provides us with the tool Business Advisor.
In the course of the author’s communication with merchants in the past two years, many sellers said that there was not much data that could be viewed using the business consultant in the past. Sellers who started operating Lazada before 2017 all know that the business consultant is The tool has not been on the shelves for a long time, but various functions are constantly being optimized by the platform. The optimization process relies on various demands of merchants for data. The core purpose is to help merchants analyze how to operate their stores. Let me break it down with you and explain some of my experience in using business consultants.
What is a business consultant? The answer is simple: master business data in one stop to help you increase sales. In the process of analysis and use, do not let the data become a “passing cloud”. When reading this part, think more about two core questions: Why is a certain part of the data like this? How should I handle it? Finally, use some analysis tables to analyze and solve the problem. The design and development of the business consultant is based on the following basic formula.
Turnover = Traffic × Conversion Rate × Customer Unit Price
Merchants always pay most attention to the improvement of turnover or the three core data, but they often ignore data fluctuations. After collecting enough data, you will find that the original store data is not stable, but merchants often forget to think about why?
Let’s first explain the business consultant of the Lazada platform.
Every time you enter the merchant’s backend, the platform will display part of the business data and store health to the merchant.
The birth of the business consultant tool has three main core goals:
(1) Check the overall performance of the store through different indicators and focus on key issues that need improvement;
(2) Data as detailed as SKU level helps merchants gain valuable business insights;
(3) Continuously update products that customers are interested in.
The following article will use the Chinese version in all legends to facilitate everyone to understand the complex data panel more directly. Here you can view the operating conditions of the six countries covered by Lazada stores. You can not only understand the store rankings and real-time transaction amounts, but also understand the health status of the stores.