For brand stores, in addition to the description on the A+ page, you can also actively add videos to improve the completion of the listing. The uploaded videos will be displayed in the 7th picture position on the left side of the product details page. and after the product description. It should be noted that if your listing adds 1 main image and 6 sub-images, the video will not be displayed on the left side.
For non-brand stores, there is also a way to upload videos. There is “Related Video Shorts” under the ASIN ranking on the product page. The videos here have no content restrictions and only need to be related to the product. This type of video can be uploaded through direct reviews, so it is the most cost-effective. Video listings have extremely high page viewing time and appeal, and are the best choice for post-listing optimization.
The focus of a store style change is the large-scale video introduction of products. The benefits are:
(1) Reduce returns or AZs such as “unsatisfactory styles” and “inconsistent pictures and texts” happened. Simple picture introduction can easily lead to dissatisfaction with the goods due to differences in display equipment and personal color sensitivities, while videos can give customers a more intuitive experience.
(2) Significantly increase product conversion rate. The information conveyed by simple pictures is too sparse, and customers do not have much thought to read those cumbersome introductions. A well-edited video can perfectly resolve these problems and facilitate transactions.
(3) Strengthen the brand concept. The video itself can convey the brand concept and brand name through watermarks, LOGOs, etc. without making people feel disgusted.
(4) High click-through rate, high reference rate, and high browsing rate. Video introductions on Amazon are generally used by big brands and are not common. Therefore, videos are more attractive than traditional direct reviews with text or pictures, and the “video” column where they are located is more conspicuous than the review column. , and the number of views is greater.