Why use Facebook to attract traffic
1. Competition on the Lazada site is fierce
(1) After the vigorous investment promotion by the Lazada investment team, there are more and more sellers on the platform. The traffic each seller receives from the platform is becoming relatively less and less, and the competition for traffic is becoming increasingly fierce.
(2) Platform policies are increasingly tightened. In an era when a large number of sellers are pouring in, in order to ensure a good buyer experience, the platform will inevitably strengthen the management of sellers. Sellers must attach great importance to the platform. and comply with the corresponding rules.
(3) For certain categories of products, even if all on-site promotion work is done, the total order volume may still be unsatisfactory. In this case, it would be unreasonable to still limit the promotion work to the platform site.
2. Lazada off-site opportunities are coming
(1) At present, the vast majority of Lazada sellers are investing more and more energy in off-site promotion. Whether it is the big seller Anker, which has already won the first place outside the site, or the developing large, medium and small sellers, or even the major e-commerce training companies, they have begun to actively prepare for the off-site promotion section. The entire promotion work and corresponding services are constantly improving. Marketing is also continuing to mature.
(2) Compared with platforms with strict policies, there is an atmosphere of freedom outside the site. Sellers can not only obtain more detailed information about customers, but also save the monthly rent and commission charged by the platform, which is more conducive to building brand effect. From search engines, social platforms, promotional websites to today’s popular “Internet celebrities”, promotion channels and marketing methods are also more diverse, giving sellers more room to operate for promotion work.
(3) The construction of the brand’s official website is very important. Forming your own brand influence is a long-term development process. Multi-channel brand promotion is also an inevitable choice in today’s environment.