There are many marketing methods on the Amazon platform, including email promotion, affiliate marketing review, etc. This section introduces a “precision marketing” technique that targets each customer’s preferences. Suppose we want to find suitable customers to promote our products in “Bodystocking”. We first need to search for “Bodystocking” on the Amazon platform.
Search for products in the “Bodystocking” category and select the listing that is more consistent with the product we sell in terms of product selling points. Click on the listing with a higher review. Assume that our product is the same as the product shown in the red circle. If the selling points are consistent, then click on the product link.
Among the many reviews, choose the one that is more thoughtful (attached with more beautiful pictures, or written a longer and objective review, etc.).
View the user avatar and click to get the interface.
Check the user’s previous purchase records to see if they are loyal users of “Bodystocking” or other supplies.
Also observe users’ review comments to understand their needs. For example, some users have special body shapes and have strict size requirements, and some users have strict material requirements, etc. Then we will see if our products can meet these needs. If our products can meet the needs of users, and the users themselves are interested in “Bodystocking” and other If you are also very interested in the products, you can contact the users through the “Comment” system of the Amazon review system.
The specific method is to “indirectly” promote our products based on the user’s comments under a certain listing. It is also an evaluation of the user’s review. For example, when the user says that the material of the product he bought is Yes, but when the size is too small, we can interact with it in the “Comment” below.
Seller: What is the specific size?
User: x xx, my figure is x x x, which is a bit small.
Seller: But I see that your photos are really beautiful. My figure is about the same as yours. It seems that I need to find a product in a larger size.
User: Thank you, I have been worrying about this for a long time.
Seller: But I found that x xx products seem to have our sizes. Can you help me see what that product is like? (Indirectly promote your own products).