1. Overview.
On a listing page, customers can see the following things.
Title.
Listing video.
Pictures.
5-point description.
Image/text introduction.
Q/A.
Related video.
review.
Among these elements, customers will focus on the main image, video, review score and review content. Review is the element that customers are most concerned about. Under a normal listing link, buyers will conduct various There are also various unboxing videos on YouTube, which prove that buyers not only need but are willing to read reviews and make final purchasing decisions based on them to a large extent. In order to increase sales, in terms of review operation strategies, there are generally the following options:
(1) Give direct reviews to new products/upgraded models.
(2) Review new products/upgraded models.
(3) Give negative reviews to competitors.
(4) Like and pin good reviews to the top.
In addition to the above direct review strategy, you can also use the relevance of the product to gain positive reviews for big-name/hot-selling products, that is, give positive reviews to medium and large sellers of substitute/matching products with the same purpose and It should be noted that this strategy has certain usage restrictions.
(1) You cannot give positive reviews to super sellers. Because there are already a lot of high-like reviews under lisitng, it is expensive to pin our review to the top.
(2) Do not give good reviews to competitors who are in the rising period, but choose listings that are in the stable period, have large traffic and high rankings
(3) Must include pictures /Video, eliminate pure text reviews.
In a high-ranking, high-traffic listing, the single-day traffic of a product may even be as high as more than 10,000. Even for a medium-sized seller that is not particularly high-ranking, the single-day traffic of a popular listing may be as high as 10,000. There may be 3000~6000. With such a large amount of traffic, even if only 10% of customers browse the review, there will still be 300~600 direct views. If the review at the top is a marketing review that has been carefully packaged by you (similar to the self-media industry) soft articles), then this will bring good promotion traffic and exposure to your product.
2. Relevant sales skills.
(1) Bundled marketing. That is, choose big-name listings that match your own products, such as shoes with skirts, T-shirts with jeans, etc. In addition to describing the original listing product, the review is more about describing how good-looking a certain combination is, or how well a certain product matches the big-name product. (A certain product here refers to the product you sell on the shelves).
An example of an affiliate marketing direct review. This direct review appears under the listing of a certain big-name shoe, and the direct review is more about explaining how good the skirt that matches the shoe is. This is A bundled marketing.
You can notice two products: flat notched shoes + embroidered skirts, and the picture itself is more inclined to skirts. Therefore, we can use this picture to give a good review to a certain big seller of flat-soled notched shoes and focus on explaining how well the two match. This way we can use the large traffic of the big seller to attract traffic to our own skirt listings.
If the effect is significant, you can get the listing interface.
We can notice that there is only one related product recommendation below the listing, and the recommended column is “Customers who viewed this item also viewed”, which shows that some users of the shoes with a traffic gap searched for this skirt through review , so the two are related, and at the same time, the listing of skirts has gained traffic. Without related marketing through this “hotness” review method, it is impossible for the two categories of shoes and skirts to be related.
< p>(2) Alternative marketing, I bought two products at the same time, one is from a big brand, and the other is from xx. The big-name one is more suitable for use in x scenarios, but not for xxx scenarios. On the contrary, the other one is more suitable for use in x scenarios. This product is more suitable for use in the latter. When making such direct reviews or evaluation decisions, in addition to writing excellent text content and taking beautiful pictures or videos, you also need to include the direct review/evaluation points. The likes reach the first place in the review column of the listing and reach the top, so that the effect will be obvious. From a cost perspective, this operation may cost 20 to 50 US dollars, but the traffic and exposure it brings are huge. Take a look. The power of these reviews can be seen from the role of marketing soft articles in the domestic new media industry.