Initialization
Before using Facebook ads, sellers need to know the following two points.
(1) The premise of advertising must be that “product is king”, otherwise it will be difficult for a clever woman to make a meal without straw.
(2) Advertising is not immediately effective and requires long-term patience and accumulation.
Entry level
(1) Understand the policy. When reading the Facebook advertising policy, be sure to read every word and sentence carefully and repeatedly. If the account is closed due to Facebook advertising policies, the possibility of getting the account back is almost zero.
(2) Advertising account real-name system. The personal account to which the advertising account belongs must have a real name. Once it needs to be reviewed, it can be easily unblocked as long as clear documents can be provided. The passport is better than the ID card. This regulation builds on Article 1.
(3) Hardware equipment. The holder, login IP, and account owner must be consistent. Do not change the IP easily.
(4) Advertising expenses. Sellers can create advertisements, or register corporate advertising accounts through third-party agents, and pay advertising fees on demand. Under normal circumstances, the security factor of personal accounts is not high. If there is a problem, it is difficult to get it back through appeal. Therefore, it is recommended to choose an official agent to register. If something goes wrong, the official agent will assist in retrieving the account, and the success rate is much higher than that of an individually registered account. This method saves time and effort and is highly professional.
(5) Basic functions operate normally. After creating an account, the seller must perform daily maintenance and operations on the account. The account cannot be left idle for a long time, and it is not advisable to perform too intensive operations on the new account.