As of the time this section is finalized, the latest authoritative data found by the author are as follows.
(1) The number of monthly active Facebook users in 2020 exceeded 2.3 billion, which means that about 30% of the people on the planet are using Facebook.
(2) Facebook’s market value exceeds US$500 billion.
(3) Whats App, Messenger and Instagram owned by Facebook are all leaders in the social field.
(4) For every 5 minutes that American users use mobile tools, 1 minute is spent on Facebook or Instagram.
(5) Facebook is the world’s largest social networking site. It is easy to operate and can promote independent websites, third-party stores and apps. It can remarket old customers who have left and use the analyzed data to more accurately Target potential users.
How to perfectly integrate Facebook with Lazada
1. Maintain the social nature of the platform
Lazada is an e-commerce platform, and Facebook is a social platform, so Lazada’s customers The accuracy rate is much higher than Facebook. Facebook is a circle with a strong brand and emphasis on social interaction. It can do “customer operations”. Although the conversion rate is not as high as Lazada, the stable customers that have been developed over the long term are truly in the hands of the brand.
In order to cater to the social attributes of Facebook and to ensure the interactive experience between consumers and brands, sellers should consider the acceptance and reception of advertisements by social platform customers when operating social platforms, and adopt appropriate The marketing method of social channels is moderate marketing without affecting the social needs of customers.
2. Understand the role of Facebook for sellers
After accumulating fans for a long time, a Facebook account can build fans’ brand awareness and interact with fans. Sellers have a fixed fan base and can promote products after understanding and analyzing fan behavior. During this period, you can focus on accumulating fan groups in the target market. Facebook itself provides a powerful database that allows sellers to accurately locate fans and understand fan preferences to better guide the development direction of brands and products. Sellers can use Facebook’s own circle functions (groups, homepages, apps, “influencers”, notes) to link up with other social software for promotion.
3. Import social traffic into Lazada stores
Introducing social traffic into stores on Lazada or other e-commerce platforms requires certain operating skills. At present, the following two operation methods are more reasonable at this stage.
The first method is to put the product promotion links obtained in the alliance into Facebook according to the Lazada alliance, which can not only extract commissions from the Lazada alliance, but also improve the ranking and optimization of Lazada products. The second method is to use the self-built website or the official website as a traffic filter, and direct the traffic from off-site promotion to the self-built website, so that customers can choose to purchase on the self-built website or through a third-party platform (such as the Lazada platform). In this way, spam traffic can be filtered and more customer behavior data can be obtained.
4. Remarketing
In addition to importing traffic into Lazada, sellers can also analyze Facebook advertising data and Lazada traffic data to obtain accurate customer data. Use the custom audience tool in Facebook ads to classify some groups that only browse but have not purchased or have purchased but have not made repeated purchases.