For negative reviews generated by FBA orders, it is generally impossible to delete the negative reviews when FBA has inventory. Therefore, when a product needs to be sent to FBA for sale, you can perform the following operations: Step 1: Enter the product Insert the variant in the background, as shown in Figure 6-31. This product is divided into two colors: Gray and Beige, so the insertion variants can be Gray 01, Grey02, Gray 03, etc.
Step 2: Edit the variant image, put only the non-main image and not the main image with a white background, so that the inserted variant cannot be displayed.
Step 3: For the variant that is prohibited from display, convert it to Amazon delivery and send a part of the inventory. Note that the inventory cannot be sent in large batches. You only need to send a few pieces. Make sure that the variant is sent by FBA. The inventory can be sold out within 1 to 5 days. Step 4: When FBA arrives, once the FBA inventory of a certain variant is sold out, disable the display of the variant and put the main image in the next variant. , that is, Gray 01 is suppressed from display-Grey02 is on sale. Step 5: If there is a negative review, and make sure that the variant FBA corresponding to the negative review is out of stock, then delete the variant SKU and ASIN. For example, when Grey02’s FBA is on sale and there are negative reviews on Grey01’s S code, just delete the S code of Grey01 that is prohibited from being displayed at this time.
Then delete the S code of Grey0 that is prohibited from being displayed at this time.
It should be noted that the FBA operation of deleting negative reviews may be due to the high return rate (because since users have given negative reviews, it means that they are not satisfied with the product itself. At this time Users are likely to return products through Amazon’s primeorder service) and send “little red flag” warnings to stores. Therefore, controlling FBA’s return rate is also an important consideration when dealing with FBA negative reviews.