With the vigorous development of the e-commerce industry, the number of merchants entering the Amazon platform is gradually increasing. This is both an opportunity and a challenge for everyone. Therefore, if you want to develop steadily under this channel, you must analyze your competitors’ products. Indispensable.
First, analyze your opponent’s product list. It is a direct bridge between products and customers. Through the description, picture layout, product key points, keywords and titles of the listed products, you can understand the counterparty’s corporate culture, judge their copywriting ability level, and evaluate the products. Make an estimate of the function and customer purchasing group;
Secondly, observe the selling price of the product. Commodity prices affect sales and profits, and sales are linked to purchase conversion rates. If we want to achieve the highest sales volume without engaging in price wars, observing the selling prices of our competitors can help us price our own products and obtain better results;
Then Yes, statistics on sales of competitors’ products. As the name suggests, it is to accurately summarize the daily sales, monthly sales, and quarterly sales of the other party’s products, as well as the adjustments and optimization results made by competitors during this period, so as to control the audience demand and demand time for the product, and gain market share in the other party’s market. Based on the existing plans, we further improve our thinking and avoid possible risks, so that under the guidance of excellent policies, we can help us rationally allocate commodity resources, reduce sales losses, and improve our performance to a higher level;
Finally, the feedback summary of the product is naturally indispensable. It is a window for us to understand the needs of the audience. For example, by analyzing the Q&A data in the other party’s backend and planning and analyzing it in a unified manner according to quantity, quality and fluctuations, we can dig out the pain points of the audience as well as their expectations and concerns about this product; and through the customer’s Observing the experience through evaluation is also another help to understand the needs of the audience.
In addition to your parents and relatives, the people who know you best are also your enemies. If you want to shine on the Amazon platform, e-commerce companies must not only work hard on their own products, but also to “get to know” each other with other competitors. Therefore, learning to analyze our opponents and their products from multiple aspects can help us turn “stumbling blocks” into “cornerstones” and achieve greater success!