The Amazon platform is increasingly favored by cross-border e-commerce. When cross-border sellers do Amazon cross-border e-commerce, they need to analyze the time period that is conducive to shipments. With this data, sellers can focus on promotions when the shipping period is high. So, during which period of time are there more orders?
First of all, sellers must know that there are four main requirements for advertising: the listing must have a buy box; a professional seller must be a professional seller to publish advertisements; accurately set keywords related to the product, and there are no infringing products; prohibition on the website Category products placed on.
Time-based bidding: When the daily advertising budget is adjusted, the ads have more time to display, and even the ads can be displayed throughout the day. This display effect is very good and can cover many consumers, but there are disadvantages It is also exposed that in the destination country, consumers will not see advertisements during peak sales periods (for example, from 0:00 to 8:00 in the morning in the destination country).
In the final analysis, when potential consumers are taking a break, sellers happen to be working and the advertisements are exposed. The results are almost always clicked intentionally or unintentionally by competitors and some sellers engaged in market research. Although advertising money is wasted, it cannot bring any sales and may even increase several competitors. Therefore, it is necessary to adjust advertising during off-peak sales periods.
Some Amazon sellers believe that directly pausing advertisements during off-peak hours can save advertising costs, but this will also destroy the continuity of advertisements, affect the advertising time attributes, and invisibly reduce the weight, thereby reducing the number of keywords. quality score. In this case, the original ad position must be retained.
In short, the optimization process of Amazon advertising involves many links and details. Sellers must not only pay more attention to information feedback on advertising data, but also combine the effective experience of other sellers to achieve what they really want. Effect. Lianlian Cross-Border Payment always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.