Towards the end of the year, there are many special festivals, which will bring a significant impact to the e-commerce process of merchants. The new year is coming. The performance analysis of platform sellers in 2020 plays a crucial role in the control of 2021. Seller friends can predict the direction of product selection in the first and fourth quarter of 2021 based on the product selection at the end of the year.
Christmas is one of Mercado Libre’s most influential events at the end of the year. Data shows that since the end of November, sales of Christmas trees, garlands and lights on multiple platforms by U.S. customers will surge. Christmas tree sales seem to be directly proportional to the height of the Christmas tree.
In terms of lighting, it is not just during the Christmas period. Products such as LED light strings seem to be hot-selling products throughout 2020. Especially colorful light strings for gardens, or LED lighting for home use, round lighting for live broadcasts, etc.
In addition, looking at the data throughout this year, the demand for many categories is growing, especially tools and construction products.
Screwdrivers and gasoline chainsaws have been the number one products at MercadoLibre Mexico in recent months.
In Brazil, the sales volume of electric drills has also experienced a qualitative leap, increasing month by month during 2020, and has become one of the best-selling products.
In Latin America, one of the most searched terms in recent months is glass bottle cutting machine. This product is used to recycle waste bottles and is positioned as one of the favorites among users.
In addition to tools used in industry, Mexico and Brazil are seeing the same surge in categories and products for home kitchens and bathrooms. Sales of products such as eco-showers and urinals in particular soared during the year.
Considering the restrictions on overseas warehouses and logistics for Chinese sellers, we can try our best to choose some hardware products to sell, which is likely to bring a new sales increase to the store.
This year’s situation has actually given tool sellers and auto parts sellers great opportunities. The investment channels for 2021 have been fully opened. Sellers who have questions about settling in and the platform can consult consultants. to know more information.