Platform activities refer to theme marketing activities organized by the platform and participated by sellers, with the main purpose of promoting sales. Usually, the flow of buyers and the number of orders placed during the event will increase significantly. Sellers who participate in the event will have a surge in order volume during the event. A sharp increase in order volume in the short term is often referred to as “explosion.” As an event organizer, the platform will have certain requirements for sellers and products participating in the event. Sellers who meet the requirements can choose to register on their own. If the number of registered sellers and products exceeds the number preset by the platform, the platform will screen the registered products. The following introduces the major promotion activities and participation methods on the AliExpress platform.
PC Platform Activities
1. Daily Specials (Flash Deal)
The traffic of Daily Specials is very high, and the products participating in this event must be within the past 30 days For global sales of more than 30 pieces, the price participating in the event is the lowest price in the past 30 days. Free shipping is required at least to Russia, the United States, the United Kingdom, Spain, and France. When registering, you will be asked to fill in the inventory quantity to participate in the event. If the inventory is sold out during the event, sales will stop. Please be careful not to write too little or too much when filling in the inventory quantity. If you write too little, it will be sold out quickly and waste traffic. , writing too much and not being sold out by the end of the event may affect the next registration.
2. Russian group buying
Russian group buying is a marketing activity targeting the Russian-speaking market. Products participating in this activity must have free shipping to Russia, Ukraine, and Belarus, and the product has been within the past 30 days. Sales volume in Russian-speaking countries must be greater than or equal to 4 pieces.
App platform activities
1. Wireless trial channel (Freebies)
In the wireless trial channel, buyers can apply for a free trial. If selected by the platform, Trial products are available, and trial users are required to submit detailed trial reports after receiving the products. Using the resources of the trial channel, we can accumulate very high-quality customer feedback for new products, which will help improve the conversion rate in the future. When signing up for a wireless trial, it is best to choose products that are new, unique, unique and not too low-priced.
2. Wireless gold coin activity (Coins&Coupons)
Buyers can use a certain number of gold coins to deduct part of the payment and buy low-priced goods.
Platform Promotions
The most important promotions on AliExpress every year are the “328th Anniversary” promotion and the global “Double 11” promotion. In order to achieve good results in these two major sales, sellers need to start preparing months in advance. Products that plan to participate in activities during the major promotion period should participate in more activities in the first few months to warm up, and control the DSR score to above 4.5 points. During the promotion period, all available resources for registration must be obtained as much as possible.