The gray line represents product “3” and the orange and blue lines represent the other two ordinary products. (Because the books are printed in black and white, these three different products are marked with numbers 1, 2, and 3 respectively). We can clearly see that the traffic changes of popular models have an obvious characteristic: the traffic of “hot models” increases exponentially, much higher than other styles.
According to the traffic conversion rate formula, the first conclusion can be drawn: the number of “hot style” orders increases with the increase in traffic, and the growth correlation between the two is the “conversion rate”. When the traffic index rises Under the premise, the order volume has almost shown an exponential upward trend.
The changes in the order quantity of the three styles also verify the correctness of the first conclusion we inferred. From this, we can deduce the second conclusion: the ranking of “hot style” products is compared with that of ordinary products. There will be a rapid upward trend in styles. Of course, the hot items in some categories may themselves be affected by factors such as season and weather, but in any case, their performance in terms of traffic, rankings and sales is excellent. So how to find and create these hot products?