When selecting products, it is also important to note that the products on the shelves should be simple to use and easy to operate, so as to avoid buyers who do not know how to use them, cannot read the Chinese instructions for the products, or have regional cultural differences and think that the products themselves have quality problems. Prevent buyers from returning and refunding products due to communication barriers, understanding barriers, and information asymmetry, which will waste manpower and material resources.
Therefore, sellers should consider carefully before listing products. It is best to list products that are universally used worldwide, or products that are simple to operate and easy to use, so as to simplify subsequent after-sales services.
8.4.4 Pay attention to copyright issues
Cross-border e-commerce should also avoid the minefield of copyright. At the beginning, many cross-border e-commerce companies did not have a clear understanding of their own positioning, so they wanted to imitate what others did. However, blindly following the trend may lead to copyright issues invisibly.
If cross-border e-commerce companies do not pay attention to copyright issues and blindly select products, they may fall into copyright storms, affecting corporate reputation and development. With the continuous development and progress of national laws and regulations and social, economic and trade, the importance of copyright issues has become increasingly prominent, which naturally deserves the attention of cross-border e-commerce companies. As long as a work appears, copyright must be applied for. Copyright plays a role in protecting works in cross-border trade.