As we all know, in order to further enhance the shopping experience of buyers, Wish will strictly control the delivery timeliness of sellers, so a stable supply is very important. A qualified seller must have his own stable supply, rather than looking for goods all over the world after the buyer places an order.
If the seller really does not have the funds to establish a stable supply, what should he do? In fact, it is relatively simple. You can choose small and beautiful products, develop your own characteristics, and avoid competing with giants. To choose small and beautiful products, you should pay attention to the following points.
(1) The product is not commonly used or very ordinary. In fact, it doesn’t matter what the product is like. As long as it has its own characteristics, it may become a hot-selling product sought after by buyers.
(2) Grasp the product structure and adopt a combination sales model.
(3) First-class sellers value value, while third-class sellers value price. Buyers must feel that the product is very meaningful and valuable, so that they will spend money to buy it.
(4) The price must be reasonable, not too high or too low.
(5) Ensure the beauty of the product and pictures.
For other sellers, what should they pay attention to when selecting products on Wish?
(1) It is best to choose standard products with low prices and low quality.
(2) Subdivide the categories and focus on one category.
(3) Under the premise of complying with Wish rules, you can choose to imitate first and then surpass.
(4) Pay more attention to holiday products, such as selling apples and Santa Claus toys on Christmas.
(5) Build your own product line based on the available stock. The setting of product lines determines the merchant’s daily target customer base, sales channels, competitors, enterprise costs, and merchant profitability.
(6) In addition to considering market demand, you should also carefully analyze whether the product can bring profits.
(7) If you want sales, choose popular categories; if you want stability and profit, choose slightly less popular categories.
(8) Understand the consumption characteristics, shopping habits, brand preferences, etc. of the target group.
(9) Understand your competitors’ product selection strategies.
In fact, for sellers, it is easier to succeed if they choose categories that they are familiar with.
The above are some suggestions, but the specific approach should still refer to Wish’s backend data analysis and the seller’s own situation.