All traffic of cross-border e-commerce independent stations belongs to independent sellers, and user data also belongs to independent station sellers, that is, private domain traffic that merchants often hear. For independent stations, traffic is particularly important. So how can novice sellers of cross-border e-commerce do a good job of independent stations?
Operation and promotion through community media is nothing new, but it is a very useful way to obtain private domain traffic. It is very popular both at home and abroad. The most fundamental reason is that community media is free. Free transactions mean that cross-border sellers do not have to invest too much or even no investment in actual operations.
For overseas marketing promotion, the preferred social media platform should be ins. At present, the natural reach of ins is much higher than that of facebook or. Merchants can continuously reach potential users and consumers through a large number of brand stories. In order to operate and promote community media well, the content should be better and more creative, and more importantly, in the content construction, it should be in line with their own platform.
Now most people make content first, and then divide the content into several parts and forward it to several different platforms. In fact, the creation of content needs to be created specifically for the conversion platform. If merchants really want to have the ability to reach users or have the ability to spread, they should make their accounts interesting and the content they make should be suitable for this platform.
As a brand, it is crucial to interact with fans on social media. For example, see if the merchant can create some interesting content with his fans. Selecting some photos, holding a competition, etc. will make the merchant’s social marketing more interesting.
Raffles are a common method in social media. They can be spread quickly through the efficient dissemination of social media groups, and the probability of directly bringing in websites is too small. Therefore, sellers can use corresponding plug-ins to carry out such activities on their own website pages.
Of course, there are also some issues that need to be paid attention to here, such as setting up gifts that have little to do with your own brand. Independent sites are relatively free, and merchants will not be bound by too many rules and regulations, so they can better play the characteristics of their products.