Instagram has become a more valuable tool for small sellers, who can start their growth journey by promoting website traffic, attracting social media fans to their website, e-commerce platform and booking form, and bringing in more clicks and online sales!
1. Seven reasons why Instagram is suitable for small sellers
1) Understand buyers
With Instagram insights, sellers can view details of their audience, such as their location, age and gender, and how they like to interact with their content.
2) Simplify the path to purchase
When the seller’s personal email address, store location, e-commerce website and phone number are added to the seller’s personal information, more users can be converted into potential buyers.
3) In-depth access to performance data
Get real-time data on the performance of your organic content and ads throughout the day. This can help sellers understand what types of content will attract your target audience.
4) Direct and responsive communication
Communicate directly with your buyers through direct messages, posting comments and interactive stickers.
5) Increase brand exposure
Promote your content by using Instagram’s extensive and targeted advertising options, or let a wider target audience find it through simple hashtags.
6) Easy shopping
Add a shop to your personal profile to drive more online sales and provide buyers with a simplified shopping experience.
7) Drive uninterrupted website traffic
Link stickers, Instagram Stories are the easiest and fastest way to direct viewers to your website, e-commerce site, or blog.
2. How to use Instagram to drive sales
1) Use Instagram Shop
As a brand, you can tag products that are available for purchase in posts and stories, and have an Instagram Shop in your profile. These features simplify the online shopping experience for buyers. With the help of Instagram Checkout, these features allow buyers to click on the products they are interested in and continue the payment process without leaving the app.
2) Partner with influencers
Influencers trusted by social buyers recommend real products and creatively bring your brand to life.
3) Use Branded Content Ads (BCA)
Sellers can easily expand the reach of branded content directly from publishers, combining the beauty and authenticity of creator content with the targeting and insight of ads. In other words, the best of both worlds!