[Background of the problem]
After successfully passing the store opening test, Liu Jing’s store officially entered the AliExpress platform. Next, Liu Jing needs to improve the store information and set up store assets to increase the exposure of reviews.
[Preparation required]
The store has been registered and passed the certification, the category selection has been completed, the technical service fee has been paid, and the store opening test has been passed.
[Operation skills]
Select the type of store.
Set the store name. After selecting the store type, log in to your AliExpress backend, click “Store Management”, and click “Store Name” on the left to edit the store name. Pay attention to the following issues: Please use English characters for the store name, which can contain spaces and punctuation marks, but must not exceed 64 characters; the store name is unique on the AliExpress platform, and the same store can only have one name and cannot be repeated. If the store name is changed to a store name that already exists on the platform, the system defaults to an invalid change; the store name can only be changed once every six months; the store name must not violate any laws, regulations, or platform rules, for example, it must not contain any product names that violate third-party copyrights, are prohibited, prohibited, or restricted from selling, must not contain any words that guide offline transactions, and must not infringe on the legitimate rights and interests of others.
Set up a store’s second-level domain name. After understanding the AliExpress second-level domain name application rules, click “Agree and Apply” to enter the second-level domain name self-service application system, and you can apply for a second-level domain name and a registered store’s second-level domain name.
If you are applying for an official store, set up the brand’s official direct link and brand story content at the same time.