On the Amazon platform, after sending new products, merchants should work hard to maintain them and let new products rise quickly to make profits. In the past few months, companies have basically advertised and promoted new products. Is it a failure if Amazon’s new products have not been promoted for two months? How to promote new products?
Is it a failure if Amazon has not promoted new products for one or two months?
No, stabilize the number of orders and ensure the number of natural orders every day, so that you can start to make a profit. The composition of the number of orders is composed of orders and natural orders. When the merchant has fewer orders, the orders are mainly in the advertising orders, so first of all, whether the merchant’s exposure is normal, clicks and conversions. At present, Amazon’s US site has opened the shipping restrictions, and Amazon’s new products are no longer the previous 50 pieces. So it is very appropriate to think about how to promote the product.
The promotion cycle of new products is generally set for three months. The first month is mainly to improve the listing and do traffic; the second month promotes conversion rate and increases the praise rate; the third month stabilizes the order volume, ensures the daily natural order volume, and starts to make a profit.
2. How to promote new products?
1. Bundling sales
Gifts are a good thing, not only can they bring multiple sales at once, but also can effectively prevent follow-up sales. The key is that it is easier to show its advantages and play a greater role during Amazon’s support period. But it should be noted that sellers need to really package the product as a gift for promotion, cater to relevant festivals (such as Valentine’s Day, the beginning of the school season), do not add too many irrelevant elements, and show their own characteristics.
2. Make a product promotion video
Merchants can win with content. Sellers can shoot their own videos with a camera, tripod or smartphone. Of course, the content of the video is very important, which needs to be determined according to the product. At this time, what merchants want to promote is not the product, but the value. Customers don’t really care about the product. They care about the value, what the product can do for them, what problems it can solve, and so on.
3. Amazon advertising
Once the product is launched and confirmed that there are no errors in the details, sellers can start trying Amazon advertising. Sellers who pay for product advertising can sometimes enjoy free clicks.
In addition, merchants can also consider offering promotional activities such as discount coupons. Another promotion option for sellers is to invest in Amazon moments, a program that allows developers to implement high-value actions on apps and websites, easily rewarding customers across platforms and in more than 100 countries.
It takes time for Amazon to make new products. The first two months are just a build-up period. It is normal to have no orders. What merchants need to do is to continue advertising and promoting, and work hard to make new products possible.