The demand of individual consumers in overseas markets has surged, and traditional foreign trade cannot meet the needs of consumers. Cross-border e-commerce was born to better meet the personalized consumer needs of overseas consumers. Independent sites have attracted the attention of many cross-border sellers. The following is how independent site sellers set keywords.
I. The main principles of keyword selection
1. Don’t be too broad
2. Don’t choose a topic that is too long or too special
3. Think from the user’s perspective
4. Choose keywords with the most searches and the least competition
II. Keyword selection steps
1. List a large number of relevant keywords
(1) Understand the industry in which the website to be optimized is located and use your common sense.
(2) What keywords are placed in the website tags of the top 20 search engines.
(3) Information provided by the search engine itself. When searching for keywords, many people will list related searches at the bottom or write that people who searched for the word ABC also searched for DEF, etc. These are all places where keywords can be expanded. There are also expanded keywords listed in keyword research tools.
2. Keyword Competition
After the first step above, you have some candidate keywords. The next step is to analyze the competition of these keywords, hoping to find keywords with less competition and more searches. There are two main indicators to see the competition of keywords.
(1) The number of web pages returned by the keywords listed in the upper right corner or left side of the search results of each search engine. This number can roughly reflect the number of web pages related to this keyword, and these web pages are your competitors.
(2) The price that needs to be paid in the bidding ranking advertisement is used to determine the competition of keywords. You can open a Google Adwords or Baidu bidding account, select keywords, and Google will prompt the required price. Or use the Google keyword tool, which also lists the bidding price that advertisers need to pay. The bidding ranking prices of these keywords are more competitive than the number of competing web pages, because behind each price there is a competitor who has done market research and is willing to bid to compete with you.
3. Select keywords
Select keywords, mainly to select the most effective 2~3 keywords as the target keywords for the homepage. Don’t lose other related keywords, which can be used as auxiliary keywords to optimize column pages and content pages. It is recommended to refer to blue ocean words.
Then many friends will wonder what blue ocean words are?
Blue ocean words are a type of product keywords, also known as zero words and long-tail words. It means that there is a certain amount of buyer search popularity at the front desk, but the suppliers have released fewer products, and usually the corresponding number of accurate matching products does not exceed 3 pages (at least 38 product information is displayed per page by default), which is a keyword with lower competition among peers.
The above is all the content of keyword settings shared with sellers, and I hope it will be helpful for sellers to open stores. Even cross-border payments always pay attention to every little thing of sellers, and bring articles on related aspects in future articles to help sellers operate better.