Product type: a medium-priced product (priced at $20-40).
Creation method: high-quality products + in-site advertising promotion.
Core strategy:
1) For products at this price, consumers are more concerned about the quality of the product, so if you want to make it a hit, ensuring the quality of the product is the first step. On this basis, the product should be optimized, especially the main picture, title and category selection.
2) Based on the fact that consumers are not sensitive to the price of products in this range, the product price can be slightly higher on the basis of product optimization to ensure that the gross profit is greater than $10. 3) Use the “high bidding + high budget” method to place in-site advertising. The advertising can be placed in two ways: “automatic advertising + manual advertising of core keywords”. High bidding can ensure that the advertisement can be displayed in the front position. The two types of advertising can ensure the use of enough traffic entrances, and the high budget is used to ensure that enough clicks are supported to bring enough traffic to the product. With traffic as a guarantee, excellent product details can achieve a higher conversion rate.
Under this strategy, as long as the profit from orders brought by advertising is higher than the advertising cost, the overall profit is made, and the high-profit price setting can ensure that even if the number of orders is small, it is enough to achieve a balance between profit and cost. At the same time, the high budget of advertising can quickly promote the rise of keyword rankings, bring more natural traffic to the product, and let the product enter a benign upward channel.
Two reminders:
Compare with competitors to ensure that your product performs better than competitors. · In terms of pricing, it is necessary to conduct consumer psychological assessments to ensure that consumers are indeed insensitive to the price of the product. If your product is a product with fierce competition and transparent prices, this strategy is not suitable.