Product type: High-priced products (priced above $100, or even above $200) Method of creation: High-quality products + in-site advertising promotion.
Core strategy: (I) The higher the price of the product, the more consumers care about quality. For high-priced products, everything from product quality to packaging details should satisfy consumers as much as possible. At the same time, product optimization should be done well enough to be better than that of competing products. (2) In terms of product pricing, generally speaking, high-priced products have a larger profit margin, so you must ensure that the price of your products has a relative competitive advantage over that of competing products.
For high-priced products, in terms of operational strategy, you can adopt the method of “boutique product selection + FBA delivery + in-site advertising” or the method of “multi-SKU distribution + self-delivery (commercial express/local warehouse delivery) + in-site advertising”. Since the product profit is high enough, advertising can be similar to mid-priced advertising, using the method of “high bidding + high budget”.