Details determine success or failure. This sentence is very applicable to the operation of Amazon sellers, because if you don’t pay attention to improper operation, your store may be closed. What are some common mistakes and details made by Amazon sellers?
1. Don’t adjust prices easily
Before this, a seller only increased by $1 and sales fell by half, so don’t move prices at will, because moving prices is equivalent to moving listings. Amazon will recalculate and read the seller’s listing.
As for prices, it is recommended to price similar to competitors. For single quantity and conversion, sellers can set more discounts. Low-price operations are not recommended. Sellers sell one order at a low price. It will be really difficult to raise prices in the future! ! Every price increase will affect the seller’s sales and ranking!
2. Poor product selection
When choosing products, sellers should always analyze the return rate of the product, including the user’s pain points for the product and the core selling points of the product, and find ways to improve it.
3. Unreasonable inventory arrangement
Many sellers believe that in order to prevent excessive demand, they blindly reserve extra inventory. Including orders to reduce unit capital. But over-purchasing inventory may cause huge losses to the seller’s friends.
4. Not enough funds
Although Amazon’s risks are relatively low, it is normal to not make money or even lose money when you just enter Amazon, especially FBA, which requires a certain amount of capital investment and a certain risk tolerance. If the seller does not have these two items, the seller is not ready to enter Amazon FBA. How much money does the seller need to prepare? The general reference standard is: the seller’s bank card needs to be three times the first batch of orders. Because the seller has other expenses, the seller must budget for the second replenishment.
5. Buddhist order and delivery
FBA and FBM are two completely different models. If the seller wants to do FBM, the seller must constantly put the product on the shelf, but the seller needs patience and diligence. However, there are so many sellers distributing goods, and thousands of competitors cannot place orders casually. If the seller chooses to do FBA, the seller cannot do it with a Buddhist mentality. The seller must do the seller’s product well in order to have a way out and sales.
The above are some common mistakes and details made by five Amazon sellers, I hope it will be of reference to you.