In the process of operation and creation, if a new product (old products are the same, as long as you are willing to create them, you can create them as new products at any time) has no traffic, the weight of the product is very low, the ranking is low, and there are no or very few reviews, how can it attract consumers?
Most consumers have two hobbies: like cheap and pursue cheaper. Since consumers like low prices to satisfy them. The driving force of low-price strategy in improving conversion rate cannot be underestimated. As long as the price is low enough, it can make up for the lack of product reviews or even no reviews. Even if the product is not outstanding, it is not a big problem. It is precisely based on this that the core of spiral creation is to start with low prices.
However, for a product with fierce competition in the category and low weight, even if the price is very low, there may be no exposure, no traffic, and no orders. When encountering this “three no” situation, it is very necessary to turn on in-site advertising. In-site advertising is a good tool for active traffic diversion, which can import traffic for a product with very little traffic, and traffic is the basis of orders.
In the setting of in-site advertising, it is recommended to turn on automatic advertising after the new product is launched. The characteristic of automatic advertising is that the system automatically filters keywords according to the content of product details, matches the relevant traffic within the platform for the product, and increases the exposure of the product. Because the traffic is directed relatively accurately, the probability of conversion into orders can be greatly increased. In this way, the product is set at a low price, and advertising is turned on at the same time, completing the combination of “low price + advertising”. The core of this combination can be summarized as: advertising imports traffic, and low prices bring conversions.
Generally speaking, driven by “in-site automatic advertising + low prices”, a product can quickly break zero orders and then enter a channel of steadily increasing sales.
This is the basic idea of creating a spiral hit for a product.
But it is obvious that such an idea alone is not enough to promote a product to become a hit. Next, let’s take a look at the spiral hit creation model formed on the basis of previous experience summary.