The rhythm of the process of creating a spiral hit includes two aspects: the rhythm of a single price adjustment and the rhythm of the price adjustment time.
Regarding the rhythm of a single price adjustment, in actual operation, the rhythm of price adjustment will be different for different products. Sellers should make appropriate adjustments based on the sales and ranking of their products during the creation process.
In the process of creating different products, the author sometimes uses $1 as the single price adjustment range, and sometimes uses a smaller price adjustment range, and even splits $1 into 4 price adjustments. The purpose of adjusting the price as small as possible is to reduce the sensitivity of the Amazon system to prices, because a single price adjustment that is too large will cause the weight of the product to drop significantly, which will in turn affect the later creation.
Regarding the rhythm of the price adjustment time, when the product price is still in the loss stage, if the seller has a small budget, it is recommended to use 3 days as a price adjustment observation cycle: when the product price enters the profit stage, it can be 7 to 15 days as a price adjustment observation cycle. The reason for setting aside an observation period for each price adjustment is to accumulate weight for the product through stable sales in each period, and then pave the way for sales after the next price adjustment.
Of course, if you have enough budget when creating a product, you might as well extend the price adjustment observation period in the previous stage. This will be more conducive to quickly promoting the sales growth and BSR ranking of the product, and can also shorten the entire creation cycle to a certain extent.
It should be noted that in the failed cases we have encountered before, it is often caused by the seller’s single price adjustment being too large and the observation period after each price adjustment being too short.