When Amazon sellers’ goods sales exceed expectations or restock, they must remember to control sales. If the seller really wants to be out of stock according to the current sales situation, the seller must step on the brakes in time to control the sales situation. Out of stock has a great impact. Out of stock can be saved within a week, and out of stock can be pushed after more than half a month.
How to control sales? The following is a common order to control sales:
1. Purchase limit
There are many products, and customers will buy a lot of products. For example, the decorative lights sold by the seller, many buyers buy 10 orders, others buy 5 strings, and rarely buy a single order; another example is the sensor lights sold by the seller, buyers also buy multiple, and so on.
Sellers should find the largest order item under the quotation tab under the corresponding list, change it to 2, or even 1, and do not allow buyers to buy multiple pieces.
2. Cancel promotion: member exclusive discounts/coupons/purchase discounts
In order to obtain more traffic entrances, the seller’s link will often open coupons and member exclusive discounts, thereby increasing traffic entrances. Once the seller needs to control sales, directly closing coupons or member exclusive discounts will suppress the seller’s sales.
1) Member-exclusive discount logo: Join Prime to save $L.00 on this item.
2) Coupon logo (green shading on search results page, orange shading on link details page): Coupon.
Save an extra m% when you apply this coupon.
3) Purchase discount (green shading): save n% on 1 when you buy Q. (Note: L, M, N, Q represent positive integers)
3. Reduce/turn off CPC ads
Reduce/turn off CPC, give priority to turning off display ads (SD), followed by brand ads (SB), and finally adjust product promotion ads (SP). SP ads give priority to phrases/broad matches of non-core words and core words. The final retention of core words and automatic ads depends on the situation.
4. Raise prices
Ads should be reduced to the point of almost being reduced, or sales cannot be controlled. At this time, increase the price appropriately, by $1 at a time, and do not adjust too much to prevent the loss of the shopping cart.