Sellers who have completed Amazon brand registration can apply for GTIN exemption. The so-called GTIN exemption means that when sellers upload product pages of new products in the future, they do not need to purchase UPC or EAN. They can directly upload product pages, which is convenient and saves the cost of obtaining Product IDs (GTINs).
If sellers want to apply for GTIN exemption, they must complete brand registration. Amazon brand registration refers to Amazon sellers submitting materials to Amazon to apply for brand registration after successfully registering their own brands abroad. Registering overseas brands and completing Amazon brand registration helps protect sellers’ intellectual property rights and bring buyers a better shopping experience.
So, what is the value of Amazon brand registration for Amazon sellers, and what are the direct benefits?
① Complaints about follow-selling. After brand registration, sellers can use the brand registration complaint system to effectively combat follow-selling and infringement, and the complaint system is much more convenient than before!
② Lock product pages from being tampered with.
③ Apply for GTIN exemption to save the cost of purchasing UPC.
④ Open A+ page permissions (product introduction picture and text details page).
⑤Open the editing rights of headline search ads, so that keywords can get priority ranking in headline search ads and increase the exposure rate of household product pages.
⑥Create a brand flagship store.
⑦Participate in the Transparency Plan and Zero Plan to crack down on counterfeit products and prevent follow-up sales from the source.
⑧You can use the “Brand Analysis” function in the background of Amazon, and enjoy the priority right to use the new functions of the subsequent platform.
How to operate Amazon brand filing? First of all, sellers have to register a brand in the United States. Regarding overseas brand registration, there are many agency companies on the market, and many local governments have corresponding subsidy policies for overseas brand registration. Once the brand registration is successfully obtained and the acceptance book is obtained, the brand will officially enter the “internship period”. After one year, if no one raises an objection, the brand will have an R mark, and R means registration. Only brands with R marks have real brand effectiveness. Amazon brand filing only accepts R-marked brands to apply for filing. Brands in the “internship period” cannot complete brand filing. So how do we know that our brand has an R mark? We can search for our own brand on the website of the corresponding country’s brand registration. If the brand status shows Register, it means it is successful.
If the brand already has an R mark, then we can officially start applying for brand registration on Amazon. Where is the brand registration entrance for Amazon? Sellers can first log in to the backend of their Amazon account, select STOREFRONT (store) → Manage Stores (manage stores), and then create a brand account based on the seller’s account information. After the brand account is successfully created, you can enter the exclusive page for Amazon brand registration.
After clicking “Register a new brand”, the seller will enter the content filling page of the three parts of brand information, intellectual property rights, and characteristics.
Next, we only need to fill in the relevant information as required. The operation is very simple. Below are a few places where readers may fill in incorrectly or don’t know how to fill in and focus on explaining.
There are two types of trademarks: text trademarks and graphic trademarks. Trademarks without any pattern design are text trademarks, and others are graphic trademarks.
Many people mistakenly write the trademark number as the application number. Here I would like to remind readers that the trademark number needs to be written as the registration number.
In the US site, the seller’s brand can only be registered with the US trademark. The country selected is US. If you need to register the EU trademark, select EU. Remember not to select the UK.
After filling in the above information, the seller can submit it. After the application is completed, the seller will receive an email about brand registration in the Amazon registered email or Amazon account background. This email means: Amazon sent a verification code to the registered email of the agent company for your registered trademark. Please get the verification code as soon as possible within 30 days and reply to the email for brand registration. Only after providing the verification code and replying, the seller will receive an email indicating that the brand registration has been successfully completed! Until this step, the brand registration is considered complete.
Seeing this, it is estimated that many novice sellers will ask, if the R mark is required to complete the brand registration, doesn’t it take years? If it is copied during the waiting period, won’t it be helpless? In fact, sellers can choose to join the Amazon IP accelerator program. As long as the trademark is registered through the IP accelerator, it can be registered immediately. There are many service providers that provide IP accelerator services. Here, we suggest that readers go directly to the Amazon backend app store to find relevant service providers that can provide intellectual property accelerators (IP Accelerator).
After completing the brand registration, we can start applying for GTIN exemption.
First, we need to enter the application interface for GTIN exemption. You can directly search for the keyword “GTIN exemption” in the Amazon backend to find the application interface.
Then, we enter the application page, select the product category, and enter the trademark name. After the trademark is qualified by the Amazon system and can indeed be exempted from UPC, you can enter the final page of the next GTIN exemption application.
If you are not the owner of the trademark, but you have obtained the owner’s authorization, click Yes and upload the brand authorization letter. If you don’t know how to write a brand authorization letter, Amazon will provide a brand authorization letter template. You can download the template, fill it out and upload it. If you are the owner of the trademark, click No. Next, you need to fill in the trademark name and some simple product attributes, and upload at least 2 corresponding product pictures and packaging pictures, and your trademark needs to be displayed on both the product and the packaging.
Finally, after completing the above steps, click Next to complete the GTIN exemption application. From now on, when you upload a product introduction page, you will no longer need a UPC.