Which of the two modes of obtaining Product IDs through the official GS1 channel and the dealer channel is better? The official GS1 channel is more recommended. Although the initial registration is cumbersome and the cost is relatively high, in the long run, this mode of obtaining UPC is cheaper and more secure!
Strictly speaking, according to the regulations of the Amazon platform, UPC cannot be authorized to others for use, and sellers can only apply for UPC from GS1 branches. However, according to past practical experience, Amazon officially assumes that third-party sellers can purchase from manufacturers or through companies with main qualifications (that is, dealer channels) when they are not eligible to apply or cannot obtain a formal GS1-authorized UPC due to other factors. In the past few years, Amazon basically acquiesced to the existence of dealer channels. However, recently when sellers upload products or modify product information, Amazon will require sellers to present UPC digital certificates with company or brand information. If they cannot provide it, the product page may face the situation of being unable to modify or upload.
It is recommended that new and old Amazon sellers, from a long-term perspective, should obtain UPC through the official GS1 channel for their main account brands; as for the dealer channel, it can be used as a temporary auxiliary method of obtaining it.