Professional off-site flash sale websites are also a good choice. Off-site flash sale websites are websites that gather information about various discounted promotional products. Buyers visit such websites mainly to buy discounted products. Another advantage of off-site flash sale websites is that the threshold for sellers to participate in the activities is relatively low, which is mainly reflected in two aspects: on the one hand, on many off-site flash sale websites, as long as the seller’s product price is low enough and the product is good enough, there is no need to pay additional upload fees; on the other hand, not all products that meet the basic conditions can apply for Amazon’s on-site flash sale activities. Amazon has a recommendation algorithm internally. Only products in its flash sale recommendation column can sign up for flash sale activities, and these products that cannot apply for on-site flash sale activities can try to do off-site flash sale.
Since off-site flash sale can also help us achieve the purpose of clearing warehouses and clearing inventory, how should we promote off-site flash sale websites specifically?
Not all Amazon sellers can post on these off-site flash sale websites. These websites have certain requirements for sellers’ stores. Before posting, sellers should understand the website’s requirements for products or stores in detail to avoid having their posts deleted because they do not meet the website’s requirements. However, most of the promotional websites in North America cooperate with Amazon. When visitors click on the promotional posts on these promotional websites to buy, the website will receive a commission, so the phenomenon of deleting posts is relatively rare.
The requirements of promotional websites for product release methods mainly include requirements on price and discount methods. If the seller posts by himself, the title is required to be displayed in the form of product name + coupon. The content is how much discount the product is, for example, 60% off is 40% off, and 50% off is 50% off.
Inventory requirements. Many times, when the inventory is not yet sufficient, the promotional posts have been displayed on the promotional websites with large traffic outside the station. The impact of the product being in short supply at once is not good for the store. Sellers can make estimates based on the sales volume of previous off-site traffic before making promotional plans and make inventory preparations in advance. Sellers can store some products in overseas warehouses in advance. In case of a shortage of products, they can change FBA shipments to self-shipping in time, and send products directly from overseas warehouses to assist stores in making this promotion plan.
Posting time requirements. There are also particular requirements for posting time. Generally speaking, the traffic on the site is the largest on Mondays and Tuesdays, and the corresponding off-site promotions are also on Mondays and Tuesdays. Posting on Mondays and Tuesdays may have the best effect. In addition, the traffic on special holidays such as “Black Friday” is also very large.
Choice of off-site flash sale websites. Different products should be posted on different promotional websites. The focus of promotional websites is different. It is recommended that sellers do research in advance and choose websites suitable for their products to post in order to achieve the desired effect. Famous American flash sale sites such as “Slickdeals”, “Woot”, “Deals Plus” and “Kinja” are all flash sale websites that sellers can try. In addition, find the product with the highest sales volume in the seller’s product category (Best Seller), use its brand word plus the core keywords of the category to search on Google, so that you can find off-site flash sale websites where it has held activities. For example, we can search for “Anker Power Bank” (Anker brand power bank) on Google, so that the search results will definitely show flash sale websites where Anker power banks have held activities.