After the seller gets the Amazon account, the first thing to do is to upload the product. Uploading products seems simple, but there are various problems in the operation, and there are many details. If you are not careful, the product page traffic exposure will be affected, and the product may be directly forced to be removed by Amazon. In addition, there are many skills in the product listing work that are worth exploring, from which many new ideas can be extended, such as the renovation method of the product page.
There are usually two ways to upload products on the Amazon platform: the first is to upload products one by one directly on the platform, and the second is to upload products in batches at one time through a form. . The two product uploading methods are essentially the same, and the relevant product information that needs to be filled in is also the same. If you are a seller who mainly distributes goods, it is recommended to use a form to upload products in batches; if you are a seller who sells high-quality products, it is recommended to upload products directly in the background, which is faster and less prone to errors, and it is relatively convenient to edit. As for how to upload products directly in the background and how to upload products in batches using a form, these are basic operations, so I won’t talk about them in detail.
In the process of uploading products, we need to fill in a lot of product-related information. For example, product pictures, prices, titles, five-point descriptions, product descriptions, background keywords, etc., these are all very important product information and must be filled in. However, readers who have seen the background page of Amazon uploading products should find that there is much more product information available to fill in. For convenience, many sellers only fill in some required items and upload them directly, and most of the optional items are left blank.
This is wrong, and it will make us lose some traffic exposure that could have been had. We should fill in all the product information as much as possible, whether it is required or optional, as long as we can fill it in, it is recommended to fill it in, trigger all search possibilities as much as possible, and don’t miss any possible traffic. Many people may still not agree. Let me give you an example. We enter the Amazon front-end search page and search for the keyword: “Bluetooth Headphones”. At this time, you will find that there is a filter menu bar on the left side of the screen. Many buyers will filter the displayed search results based on this attribute to make the search results more accurate.
For example, consumers may filter search results based on the two attributes “Headphone Wireless Type” or “Headphone Feature”. If you do not fill in the content about “Headphone Wireless Type” or “Headphone Feature” when uploading the product, then after consumers filter based on these two attributes, your product will not appear on the search results page, which is equivalent to wasting the opportunity for traffic exposure, which is very uneconomical, especially today when traffic is getting more and more expensive.