70% depends on product selection, and 30% depends on operation. Product selection plays a pivotal role in e-commerce business, especially on large e-commerce platforms such as Ozon. This article will provide you with a complete Ozon product selection idea by combining platform data, operation experience, senior sellers’ sharing and other information. Let’s take a deep look at the Russian market and seize business opportunities!
Part I: Understanding the Russian market situation and user analysis.
Before considering product selection, the first task is to understand the Russian market situation, user preferences and consumption habits. Consumers of Russian e-commerce platforms are mainly concentrated in the young group aged 24 to 39, among which female online shoppers account for the majority. Russians like to catch up with trends and have a high demand for fashionable clothing, shoes, bags, etc. In addition, they are also keen to buy pet products, sports products, and products related to literature, holidays, etc.
Russia is a country with diverse climates and obvious seasonal demand. Winters are long and cold, and summers are short and warm, so products such as warm clothing, winter accessories and summer outdoor products will have higher sales in the corresponding seasons. In the Russian market, users have two extreme preferences for product prices: cheap products and high-quality branded goods. Therefore, for sellers, you can give priority to lower-priced products to attract more customers, and then gradually expand high-priced products.
Part II: Holiday product selection strategy.
Russians attach great importance to holidays, and each holiday is a period of shopping spree. For sellers, making full use of holiday product selection strategies can bring rich sales revenue. Russian holidays include New Year, Christmas, Valentine’s Day, Halloween, etc. At these special times, people are accustomed to giving gifts, buying decorations and celebratory items. Therefore, laying out product selection two months in advance and fully preparing for the holiday sales peak season will help achieve better results.
Part III: Russian delivery preferences and logistics suggestions.
Understanding the delivery preferences of Russian buyers has an important impact on product selection and operations. Russian consumers like to choose self-pickup and pickup point delivery methods, so when selecting products, products that support these delivery methods will be more popular. In addition, it is also necessary to understand Russia’s logistics conditions and delivery costs. For users in big cities such as Moscow, St. Petersburg and other areas, faster delivery services can be provided to meet their needs.
Part 4: Better understand the Russian market.
In order to better understand the Russian market, you can collect information through the following channels: check the hot-selling products on e-commerce platforms such as Ozon, AliExpress Russia, Wildberries, Joom, etc.; browse Russian local news sites to learn about local hot spots; pay attention to Russian content on social media such as YouTube and TikTok.
Product selection is a key part of the Ozon platform’s e-commerce business. By deeply understanding the Russian market and user needs and using reasonable product selection strategies, sellers can obtain more business opportunities and success on the Ozon platform. May this product selection guide help you achieve excellent results on the Ozon platform!