Recently, Meikeduo announced that it will enter the Brazilian fashion industry to counter the expansion of Chinese e-commerce giant Shein in the Brazilian market. The starting point of this strategy is Bras, Meikeduo aims to attract more small and medium-sized entrepreneurs and launch in different cities in Brazil, demonstrating its emphasis on the sales potential of the Brazilian market and providing sellers with growth opportunities and all-round support. This article will detail Meikeduo’s fashion investment in Brazil and the benefits to sellers.
1. Investment planning and employment opportunities.
Meikeduo invested 19 billion reais in Brazil and plans to hire 5,700 employees and create 21,000 jobs. The goal of this investment is to increase the penetration of e-commerce in Brazilian commerce. Currently, about 32 million users log in to the fashion section of the Meikeduo platform every month. The huge investment and a large number of employment opportunities will bring positive impetus to Brazil’s economy and fashion industry.
2. Expanding markets and growth opportunities.
The Meikeduo platform receives 40 orders per second, bringing huge business opportunities to sellers. By expanding sales potential and the influence of entrepreneurs, Meikeduo plans to attract more sellers. In Brazil, they provide a variety of services and assistance, including setting up fixed collection points, logistics hubs, coupon assistance, product advertising, free shipping, etc. These services will bring sellers more sales opportunities and growth space. In addition, Mercado Pago also provides entrepreneurs with follow-up consultations and conditions for obtaining credit on the Mercado Pago platform to help them achieve larger-scale development.
3. All-round support from the seller center.
Mercado’s seller center provides businesses with a wealth of tools and resources, including financial and pricing strategies, marketing, customer service, digital reputation, logistics, taxes, credit, payment methods, indicator management, and stock organization. These tools help sellers better manage their businesses and improve their competitiveness. Sellers can rely on these supports to better understand market demand, optimize product strategies, and improve customer satisfaction, thereby achieving sustained growth in their business.
Mercado’s new strategy to enter the Brazilian fashion market provides sellers with huge growth opportunities and all-round support. By investing and expanding sales potential, Mercado hopes to increase the penetration of e-commerce in Brazilian commerce. For sellers, the number of orders received per second on the Mercado platform and the rich tools and resources provided by the seller center have opened up a broader market and development space for them. As Meikeduo’s development plans in Brazil gradually advance, sellers will be able to make full use of this platform to achieve business growth and success. Meikeduo’s fashion investment in Brazil will become a leader in the growth journey of the fashion market, bringing more business opportunities and development prospects.