According to information released by AKIT (Russian Association of E-commerce Enterprises), the popular product categories of domestic and foreign cross-border e-commerce platforms in Russia include electronics and home appliances, clothing and footwear, food, furniture and home furnishings, and beauty and health. These hot-selling categories are also favored on the Ozon platform. This article will reveal the hot-selling categories of the Ozon platform and share the secrets of product selection.
1. Hot-selling categories of the Ozon platform.
According to official sources, the main direction of Ozon platform’s current investment promotion is electronic products and household goods. This is in line with the overall trend of the Russian e-commerce market, because the average order of electronics and home appliances on domestic Russian platforms reached 88,000 rubles, while the average order of foreign cross-border platforms was 10,000 rubles. The demand for electronic products and home appliances in the Russian market is very strong.
In addition, clothing and footwear as well as beauty products have always been the darlings of the Russian e-commerce market. During various promotional festivals, these products are popular categories that Russians snap up.
2. Ozon platform product selection secrets.
Product selection based on audience: Understand the audience of the platform, and focus on corresponding and related categories based on user needs. Consumers on the Ozon platform are generally well educated, and high-income people account for a large proportion. Therefore, in response to the needs of this audience, you can give priority to categories related to them.
Product selection based on platform rules: Each platform has its own rules and restrictions, including the cultural environment, national laws, and consumption habits of the corresponding country and region. When selecting products, you must abide by the platform rules to ensure that the products comply with laws and regulations and meet local market needs.
Product selection based on consumption capacity: Understand the consumption capacity of sellers on the platform. Different platforms have different business models and profit standards. According to the characteristics of the platform, choose appropriate marketing strategies and product pricing to achieve better sales results.
As a leader in the field of Russian e-commerce, the Ozon platform provides broad market opportunities. By deeply understanding the platform’s hot-selling categories and flexible product selection strategies, sellers can achieve better sales performance on Ozon and expand their business in the Russian market.